Degree Requirements  

The Master of Science in Marketing program is designed to meet the needs of students in today’s data driven marketplace, where the exponential growth in data generated from store scanners and web transactions, navigation, search, and more recently, social media requires new marketing skills and knowledge.  

The Master of Science in Marketing program allows students to choose from five different tracks:

1. Advertising & Brand Management
2. Business Development
3. Marketing Analytics and Market Research (optional Professional Certificate)
4. Marketing Management
5. Product Management (optional Professional Certificate)  

The Master of Science in Marketing is designed for students with or without previous educational background in this area. Courses are primarily offered in the late afternoon and evenings of weekdays. Several courses are currently offered through the World Wide Web.  

At least 36 hours of management course work is required for the Master of Science degree, including nine (9) hours of business core courses, nine (9) hours of marketing core courses and 18 hours of marketing focused core courses and/or electives depending on the track chosen. Students can obtain a dual MS and MBA degree by taking a total of 63 credits (assuming they meet all the degree requirements for both programs).  

Prerequisites

Calculus is NOT a requirement or prerequisite for the M.S. in Marketing degree program.

Business Core Courses (9 credit hours)  

MKT 6301 Marketing Management

OPRE 6301 Quantitative Introduction to Risk and Uncertainty in Business

MIS 6326 Database Management Systems

Marketing Core Courses (9 credit hours)  

MKT 6309 Marketing Research

MKT 6310Consumer Behavior

MKT 6339 Capstone Marketing Decision Making

Choose from one of the following four specialized tracks or from the Marketing Management track (18 credit hours)

Specialized Tracks in Marketing
Advertising & Branding (12 hrs)	Business Development (12 hrs)		Marketing Analytics & Market Research (12 hrs)	Product Management (12 hrs)
MKT 6321 Interactive & Digital Marketing	MKT 6323 Database Marketing		MKT 6321 Interactive & Digital Marketing	MKT 6328 Product Management
MKT 6330 Brand Management	MKT 6331 Sales Management		MKT 6323 Database Marketing	MKT 6329 New Product Development
MKT 6332 Advertising & Promotional Strategy	MKT 6332 Advertising & Promotional Strategy		MKT 6337 Marketing Analytics using SAS (or MIS6334 with consent of Program Director)	MKT 6330 Brand Management
MKT 6350 Competitive Marketing Strategy	MKT 6333 Channels & Retailing		MKT 6362 Marketing Engineering	MKT 6336 Pricing
Elective options (select 6 hrs)		Elective options (select 6 hrs)	Elective options (select 6 hrs)	Elective options (select 6 hrs)
IMS 6365 Cross-Cultural Communication & Management	ENTP 6382 Professional Salesmanship		MIS 6318 Electronic Commerce	IMS 6310 International Marketing
MIS 6344 Web Analytics	MIS 6324 Business Intelligence Software		MIS 6344 Web Analytics	MKT 6320 New Technology Forecasting
MKT 6323 Database Marketing	MKT 6321 Interactive & Digital Marketing		MKT 6320 New Technology Forecasting	MKT 6332 Advertising & Promotional Strategy
MKT 6335 Advertising Research	MKT 6338 Customer Relationship Management		MKT 6329 New Product Development	MKT 6333 Channels & Retailing
MKT 6340 Marketing Project	MKT 6340 Marketing Project		MKT 6335 Advertising Research	MKT 6340 Marketing Project
	MKT 6350 Competitive Marketing Strategy		MKT 6336 Pricing	MKT 6350 Competitive Marketing Strategy
	MKT 6360 Services Marketing		MKT 6340 Marketing Project	MKT 6360 Services Marketing
	MKT 6380 Entrepreneurial Marketing		OPRE 6332 Spreadsheet Modeling	MKT 6362 Marketing Engineering
			For optional SAS Graduate certification (all 3 plus OPRE 6301):	MKT 6380 Entrepreneurial Marketing
			MIS 6324 Business Intelligence Software and Techniques	OPRE 6362 Project Management
			MIS 6309 Business Data Warehousing with SAP
			MIS 6334 Advanced Business Intelligence with SAS

Marketing Management Track: For this track, there are no track core courses. Students may select any 18 hours from the offerings listed below; however, at least 9 hours must be from the marketing area courses (i.e. have a MKT prefix in the course number).  

Marketing Area Courses

MKT 6320 New Technology Forecasting

MKT 6321 Interactive & Digital Marketing

MKT 6323 Database Marketing

MKT 6328 Product Management

MKT 6329 New Product Development

MKT 6330 Brand Management

MKT 6331 Sales Management

MKT 6332 Advertising & Promotional Strategy

MKT 6333 Channels & Retailing

MKT 6335 Advertising Research

MKT 6336 Pricing

MKT 6337 Marketing Analytics using SAS

MKT 6338 Customer Relationship Management

MKT 6340 Marketing Project

MKT 6350 Competitive Marketing Strategy

MKT 6360 Services Marketing

MKT 6362 Marketing Engineering

MKT 6380 Entrepreneurial Marketing

Non-Marketing Area Courses

AIM 6201 Financial Accounting

AIM 6305 Accounting for Managers

ENTP 6382 Professional Salesmanship

FIN 6301 Financial Management

IMS 6310 International Marketing

IMS 6314 Global eBusiness Marketing

IMS 6365 Cross-Cultural Communications & Management

MIS 6309 Business Data Warehousing with SAP

MIS 6318 Electronic commerce

MIS 6324 Business Intelligence Software and Techniques

MIS 6334 Advanced Business Intelligence with SAS

MIS 6344 Web Analytics

OB 6301 Organizational Behavior

OPRE 6332 Spreadsheet Modeling

OPRE 6362 Project Management